Online Videos in the Sports arena

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Online Videos in the Sports arena

With the Superbowl just around the corner, we have been thinking a lot recently on how we have been consuming sports content. More crucially, where are the fans looking to in terms of engaging with the content. We believe the team at Google said it best,

“ Technology has completely transformed the world of sports, from the equipment athletes use to the tools available to referees. It’s also changed the way fans follow their favorite teams and athletes. For example, on YouTube we’ve seen a whole range of interesting new fan behaviors play out, such as a 50% increase in watch time of “funny” sports videos. ”(Taken from Think With Googles January 2019, post)

We are captivated on where the eyes of consumers are looking

We are captivated on where the eyes of consumers are looking

We have been talking a lot about what we think the trends of this year will be, in terms of creating engaging media with various markets / clientele. How creative content is first introduced, how it will ultimately be interacted with and how it is digested, is quite important. With CPC and CPE steadily rising, businesses are realizing more than ever that they need to make the first, second and third impressions great. Then, they need to maintain a great relationship with the consumer for repeat purchases or sales. Sports is no different. With a 50% increase of views coming from mobile (in the last year) there is a clear trend here. People are consuming more and more media through their mobile and smart devices. This represents an amazing opportunity for businesses small and large to take advantage of this trend and market to their demographic.

The fact that half of Americans now interact with athletes and watch games on mobile devices should point to one key factor: the internet is the way we will all be watching our sports in the future. Not to mention the incredible amount of Americans who no longer have cable!

We have always focused on the message and creative as the main objective in all that we do. Now we are pushing for ourselves and our clients the power of making relevant content and engaging media for the avenue they are in. Hyper targeting ads with proper context is a recipe for success!

So moving forward, we are building into every commercial film production intentional media and content for social media platforms that are tailored towards the people most likely to engage with the media.

TLDR:

Relevant, impactful media with great context, targeted to the proper consumers will always be a win!

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West Palm Beach + Flagler Shore video

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West Palm Beach + Flagler Shore video

As we enter 2019, on something we want to see happen is to build the creative community in this town. One way we believe that can happen is with captivating, interesting visuals paired with what the city is up to!

The piece below is something we cam up with with the Downtown Development board of West Palm beach.The idea was simple. highlight the day an events within it. How we showed and curated the videos and messaged them together, was not.

This is the new way cities around the world should highlight what they have happening in their town. Fast. Interesting. Powerful. Sound design. Motion graphics.

(did we say sound design yet?)



~Enjoy!



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Varity Brand 2018 ShowReel

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Varity Brand 2018 ShowReel

Thank you to all our friends and clients who made this possible! Working in South Florida can be tricky in the creative field but we are extremely thankful that we have had such a great year with the most incredible clients! 2019 will be even better!


~Enjoy

Happy New Year, Everyone!


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LUVA .bar

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LUVA .bar

We had the pleasure of helping launch into the interwebs a new product. Organic, hydrating natural cleansing bars. The concept and mission are incredible and the project was an absolute pleasure to work and ideate.

To learn more about LUVA click

We ended up using a combination of practical elements and 3D/ mockups in conjunction with basic compositing and motion graphics. Set to some cool and funky music we were able to create and produce a very visually interesting creative ad for use on Social.

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For The Passionate : SPEC AD

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For The Passionate : SPEC AD

Had the most fun creating this interesting and fun piece. We had some of the most amazing visuals to play with as you'll see below. So making and editing this visual piece was more of a challenge to cut down to 30 seconds than anything else we have worked on in a long time. So much good footage ended up on the cutting room floor. Until next time! Enjoy!

 

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Footage provided by Film Supply

Music by Musicbed 

Shot on Red Cinema Camera + Red Anamorphic throughout the commercial. 24mm. 18-55mm and Anamorphic lenses. Cook Cine + Master Primes.

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Integra Connect!

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Integra Connect!

Things have been moving fast paced over at Varity! We are pleased to announce the latest client to our little family. Integra Connect!

We have been working along with this team for the last couple months. Working with their marketing team has been blast. Creating content for an audience we typically don't interact with. For internal use as well as broad client specific interactions.

Excited to be working with them in the future!

 

To Learn more about Integra Visit their website @ Integra Connect

 

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