Lets talk Content

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Lets talk Content

Okay- So lets talk traction! Specifically geared towards #IGTV, i’m sure you’ve heard of it.

Something that we have seen a need for in online content marketing and branding is IGTV. Creating content is a huge way to get native, natural engagements.

Why does this matter?

Because, it does. period. End of discussion, but let me explain.

Theres no questioning this anymore but if you’re still on the fence, let me give you a quick synopsis. ready?

YOU. NEED. GOOD. VIDEO. CONTENT.


Having a few images or videos isn’t enough in an age of constant bombardment.

So they key to stand out and get organic reach and engagement?

Good content and a LOT of it.

A good practice that we have been implementing for our clients is creating a content pillar.

Where we have a 1-2 minute creative brand film. With in that we can break out multiple 10-15 seconds clips from for IG and Facebook.

We naturally can create a IGTV piece from that content and dissemble and reimagine a 2 minute creative film into 15-20 fun dynamic IG vertical and facebook native content pieces for audiences.

Facebook released a content curator email for marketers and creatives and part of the release talked about the importance of ITV in this new area of marketing and reach.

Why does this matter for you and your business?

It matters because facebooks and IG is giving higher priority to content pushed on IGTV, lately. They want to make that platforms feature stand out and compete with You Tube.Heres what they said:

STEPS TO PROMOTE YOUR IGTV VIDEO

Get more people to discover your IGTV video by promoting it across Stories, Feed and Live. These are the steps to follow:

  1. Three days before: Share behind-the-scenes content from your upcoming video on Stories.

  2. Two days before: Post a countdown sticker to your Stories.

  3. During upload: Post a preview of your IGTV video in the Feed.

  4. 1-10 minutes after: Use the IGTV share sticker in your Stories.

  5. 1-10 minutes after: Post the permalink to your IGTV video across Facebook and other social apps.

  6. 1 day after: Go Live to discuss reactions to your IGTV video.

The preferred way of posting and curating instagram TV content pieces.

The preferred way of posting and curating instagram TV content pieces.

If this sounds like a lot- its really not. But the fact is that using this system will get you the kind of results that you are looking for. It’s been amazing for our clients and our projects by creating a pyramid of content and following this system for release of that content. 

Capturing peoples eyeballs and getting engagements natively is huge, it allows you to rank higher, organically. Saving marketing dollars and helping your brand!

The use of vertical videos on stories is huge too and honestly, creating short powerful videos for your brand shouldn’t be a dating task. Rather it should be seen as the new way to interact with people who like YOU either as a person-(if its a service brand) or the business brand (if it’s a product or technology)

The bottom line is that you need to be on these channels if you expect to have any relevancy online or in the marketplace. If you aren’t going, someone else will.


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Online Videos in the Sports arena

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Online Videos in the Sports arena

With the Superbowl just around the corner, we have been thinking a lot recently on how we have been consuming sports content. More crucially, where are the fans looking to in terms of engaging with the content. We believe the team at Google said it best,

“ Technology has completely transformed the world of sports, from the equipment athletes use to the tools available to referees. It’s also changed the way fans follow their favorite teams and athletes. For example, on YouTube we’ve seen a whole range of interesting new fan behaviors play out, such as a 50% increase in watch time of “funny” sports videos. ”(Taken from Think With Googles January 2019, post)

We are captivated on where the eyes of consumers are looking

We are captivated on where the eyes of consumers are looking

We have been talking a lot about what we think the trends of this year will be, in terms of creating engaging media with various markets / clientele. How creative content is first introduced, how it will ultimately be interacted with and how it is digested, is quite important. With CPC and CPE steadily rising, businesses are realizing more than ever that they need to make the first, second and third impressions great. Then, they need to maintain a great relationship with the consumer for repeat purchases or sales. Sports is no different. With a 50% increase of views coming from mobile (in the last year) there is a clear trend here. People are consuming more and more media through their mobile and smart devices. This represents an amazing opportunity for businesses small and large to take advantage of this trend and market to their demographic.

The fact that half of Americans now interact with athletes and watch games on mobile devices should point to one key factor: the internet is the way we will all be watching our sports in the future. Not to mention the incredible amount of Americans who no longer have cable!

We have always focused on the message and creative as the main objective in all that we do. Now we are pushing for ourselves and our clients the power of making relevant content and engaging media for the avenue they are in. Hyper targeting ads with proper context is a recipe for success!

So moving forward, we are building into every commercial film production intentional media and content for social media platforms that are tailored towards the people most likely to engage with the media.

TLDR:

Relevant, impactful media with great context, targeted to the proper consumers will always be a win!

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West Palm Beach + Flagler Shore video

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West Palm Beach + Flagler Shore video

As we enter 2019, on something we want to see happen is to build the creative community in this town. One way we believe that can happen is with captivating, interesting visuals paired with what the city is up to!

The piece below is something we cam up with with the Downtown Development board of West Palm beach.The idea was simple. highlight the day an events within it. How we showed and curated the videos and messaged them together, was not.

This is the new way cities around the world should highlight what they have happening in their town. Fast. Interesting. Powerful. Sound design. Motion graphics.

(did we say sound design yet?)



~Enjoy!



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Varity Brand 2018 ShowReel

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Varity Brand 2018 ShowReel

Thank you to all our friends and clients who made this possible! Working in South Florida can be tricky in the creative field but we are extremely thankful that we have had such a great year with the most incredible clients! 2019 will be even better!


~Enjoy

Happy New Year, Everyone!


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LUVA .bar

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LUVA .bar

We had the pleasure of helping launch into the interwebs a new product. Organic, hydrating natural cleansing bars. The concept and mission are incredible and the project was an absolute pleasure to work and ideate.

To learn more about LUVA click

We ended up using a combination of practical elements and 3D/ mockups in conjunction with basic compositing and motion graphics. Set to some cool and funky music we were able to create and produce a very visually interesting creative ad for use on Social.

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For The Passionate : SPEC AD

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For The Passionate : SPEC AD

Had the most fun creating this interesting and fun piece. We had some of the most amazing visuals to play with as you'll see below. So making and editing this visual piece was more of a challenge to cut down to 30 seconds than anything else we have worked on in a long time. So much good footage ended up on the cutting room floor. Until next time! Enjoy!

 

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Footage provided by Film Supply

Music by Musicbed 

Shot on Red Cinema Camera + Red Anamorphic throughout the commercial. 24mm. 18-55mm and Anamorphic lenses. Cook Cine + Master Primes.

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