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Online Videos in the Sports arena

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Online Videos in the Sports arena

With the Superbowl just around the corner, we have been thinking a lot recently on how we have been consuming sports content. More crucially, where are the fans looking to in terms of engaging with the content. We believe the team at Google said it best,

“ Technology has completely transformed the world of sports, from the equipment athletes use to the tools available to referees. It’s also changed the way fans follow their favorite teams and athletes. For example, on YouTube we’ve seen a whole range of interesting new fan behaviors play out, such as a 50% increase in watch time of “funny” sports videos. ”(Taken from Think With Googles January 2019, post)

We are captivated on where the eyes of consumers are looking

We are captivated on where the eyes of consumers are looking

We have been talking a lot about what we think the trends of this year will be, in terms of creating engaging media with various markets / clientele. How creative content is first introduced, how it will ultimately be interacted with and how it is digested, is quite important. With CPC and CPE steadily rising, businesses are realizing more than ever that they need to make the first, second and third impressions great. Then, they need to maintain a great relationship with the consumer for repeat purchases or sales. Sports is no different. With a 50% increase of views coming from mobile (in the last year) there is a clear trend here. People are consuming more and more media through their mobile and smart devices. This represents an amazing opportunity for businesses small and large to take advantage of this trend and market to their demographic.

The fact that half of Americans now interact with athletes and watch games on mobile devices should point to one key factor: the internet is the way we will all be watching our sports in the future. Not to mention the incredible amount of Americans who no longer have cable!

We have always focused on the message and creative as the main objective in all that we do. Now we are pushing for ourselves and our clients the power of making relevant content and engaging media for the avenue they are in. Hyper targeting ads with proper context is a recipe for success!

So moving forward, we are building into every commercial film production intentional media and content for social media platforms that are tailored towards the people most likely to engage with the media.

TLDR:

Relevant, impactful media with great context, targeted to the proper consumers will always be a win!

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Integra Connect!

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Integra Connect!

Things have been moving fast paced over at Varity! We are pleased to announce the latest client to our little family. Integra Connect!

We have been working along with this team for the last couple months. Working with their marketing team has been blast. Creating content for an audience we typically don't interact with. For internal use as well as broad client specific interactions.

Excited to be working with them in the future!

 

To Learn more about Integra Visit their website @ Integra Connect

 

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Subculture- More than Just a Coffee Shop

Recently we had the pleasure of creating a short. Quad copter specific shoot at our favorite coffee shop. When we had that option we could not turn it down. Plus- We all love coffee here.

Without further ado... ENJOY!

 

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New Partnership (Brighter Fire)

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New Partnership (Brighter Fire)

We are so excited to announce the next step in building a brand and creating relevant content for our clients and friends.

Enter, Brighter Fire.

Brighter fire is a creating agency focused on web development and design. Their focus is to build engagement using web analysis and understanding potential clients habits and interest to target a specific market. To engage with a group who would be most interested in the product or company and grow your audience.

There is so much more to share, so for now head over to their site and look around.

Much more to come, so stay tuned!                                                                                                               -VB



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Political Spot- Tod Mowery

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Political Spot- Tod Mowery

We had a blast last week shooting a new set of Ads for Congressman Tod Mowery. Enjoy Some Screen grabs of the Spot. We will release this shortly.

 

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Why I Stayed

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Why I Stayed

Video. Does it work? How does it help my business? What is the ROI of Video?

These questions I have even asked myself.

Let's back track for a second....

Many of you know that I spend half of my time running and managing other businesses.

One of them, happens to be a wedding cinema company ( you should probably check out by the way)

As such, I have have had one goal in mind. Deliver brilliant final products. The standard 'DVD' in a manilla envelope with a nice note didn't cut it for me. So I went on a mission to configure a way of making not only those disks and packages unique, but also unique in the way they were presented. We experimented with a few methods, all turned out to be either too time consuming or too expensive! So this week, in an effort to resolve the mystery of the ever elusive perfect product package, I did what any sane person would do: I went to my great friend, Google!

Google and I go way back. But if there is one thing I do not like about this great friend of mine, it's how many options I inevitably always get back. This was such the case tonight. I have so far spent the majority of the last 3 hours searching far and wide for that 'perfect' shipping container. Dozens of sites later, I clicked on one in particular. It was unappealing by name, lacking in design and quite frankly, confusing to use. However, unlike the dozens and dozens of sites before it, I did what I had least expected. I took 5 minutes to write them and inquire about their service.

Why?

Well, that's what is so ironic (yes, I am using that word in its proper context). The reason I wrote them and lingered on their site for an extra 5 minutes (and will most likely use them) is hilarious..

I saw a Video!

The first thing I saw on their site - coincidentally, the first thing I clicked on, was a Video. It was crude, the sound was awful, the edits, well... crude. Still, it was effective! It provided that extra hook and that sweet appeal and approachability that only video can. I saw a story, connected with a worker and was able to experience something. I felt like I was able to connect with the company. I almost exited the whole site on account of how poorly the video was crafted, none the less, it was more appealing to me than the previous sites I had been to.

They didn't have a unique product. There was no incredible price point. It didn't appear as though they had a superb marketing team either (they were on page 21 after all). They did however have ONE thing that their competitors did NOT have.

They had Video.

 

-Jamice

more info on the power of video

 

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Go Network

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Go Network

We are thrilled to be working on a few marketing projects and branding pieces for an amazing company in Tallahassee. Today, we knocked out some beautiful timelapse of FSU.

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Timelapse, with Canon 5Dmrk3 and Black Magic Cinema camera for slider shots.

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This Will Be.

This will be a place to:

Document Work.

Showcase Shoots.

Post Pics.

Share posts we LOVE.

Talk about things we Admire.

Connect with People we think are Awesome.

We are Cool. You are too. Let's be Cool Together.

-Varity

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