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Varity Brand

Idalia Couture

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Idalia Couture

We've had the distinct pleasure of working with the beautiful designer Idalia Baudo.
Their new fall and spring collections will be absolutely incredible! Take a look at their collection and see for yourself.

 

We cant wait to share more images on the Blog soon!

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We Love what we do.

We love what we do so much- we took a little time to create a fun sharable pic. Go ahead and pin it or whatever you internet people do ;)

Sincerely, -VB

 

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Why I Stayed

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Why I Stayed

Video. Does it work? How does it help my business? What is the ROI of Video?

These questions I have even asked myself.

Let's back track for a second....

Many of you know that I spend half of my time running and managing other businesses.

One of them, happens to be a wedding cinema company ( you should probably check out by the way)

As such, I have have had one goal in mind. Deliver brilliant final products. The standard 'DVD' in a manilla envelope with a nice note didn't cut it for me. So I went on a mission to configure a way of making not only those disks and packages unique, but also unique in the way they were presented. We experimented with a few methods, all turned out to be either too time consuming or too expensive! So this week, in an effort to resolve the mystery of the ever elusive perfect product package, I did what any sane person would do: I went to my great friend, Google!

Google and I go way back. But if there is one thing I do not like about this great friend of mine, it's how many options I inevitably always get back. This was such the case tonight. I have so far spent the majority of the last 3 hours searching far and wide for that 'perfect' shipping container. Dozens of sites later, I clicked on one in particular. It was unappealing by name, lacking in design and quite frankly, confusing to use. However, unlike the dozens and dozens of sites before it, I did what I had least expected. I took 5 minutes to write them and inquire about their service.

Why?

Well, that's what is so ironic (yes, I am using that word in its proper context). The reason I wrote them and lingered on their site for an extra 5 minutes (and will most likely use them) is hilarious..

I saw a Video!

The first thing I saw on their site - coincidentally, the first thing I clicked on, was a Video. It was crude, the sound was awful, the edits, well... crude. Still, it was effective! It provided that extra hook and that sweet appeal and approachability that only video can. I saw a story, connected with a worker and was able to experience something. I felt like I was able to connect with the company. I almost exited the whole site on account of how poorly the video was crafted, none the less, it was more appealing to me than the previous sites I had been to.

They didn't have a unique product. There was no incredible price point. It didn't appear as though they had a superb marketing team either (they were on page 21 after all). They did however have ONE thing that their competitors did NOT have.

They had Video.

 

-Jamice

more info on the power of video

 

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A Weekend with the Sony FS700 - Slow Motion

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A Weekend with the Sony FS700 - Slow Motion

A short collection of our weekend with the FS700 camera. We had a blast experimenting with various product shots, as well as just having fun jumping around at 480FPS!

 

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Skagen Denmark

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Skagen Denmark

So its no secret that we all are in LOVE with Skagens watch collections. Great movement and design on these watches.

Last week we had a great time in the studio shooting some shots with Ancher watch. So much fun! Check out some screen grabs from the Cinema Camera and our new Cine Prime lenses!

 

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Monat Global

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Monat Global

"Varity Brand was a key component to pulling off the Monat Launch with the impact that was needed" -WF Marketing

What a busy season here at Varity! Things are really beginning to pick up this Fall. Recently, our Team partnered with a  Marketing Agency  to create an experience for a  new product launch.  Monat Global is a hair and beauty product line with an awesome story and even cooler products. Definitely check them out.  We were tasked to create a few things. One, was to cover the event with a Live blog, published on various platforms like Facebook and Twitter to help build their brand awareness. Second, was to create a Live streaming experience of the Launch. Lastly, we were to create an edited video to release publicly the following morning to the world.      

What a busy season here at Varity! Things are really beginning to pick up this Fall. Recently, our Team partnered with a Marketing Agency to create an experience for a new product launch. Monat Global is a hair and beauty product line with an awesome story and even cooler products. Definitely check them out.

We were tasked to create a few things. One, was to cover the event with a Live blog, published on various platforms like Facebook and Twitter to help build their brand awareness. Second, was to create a Live streaming experience of the Launch. Lastly, we were to create an edited video to release publicly the following morning to the world.

 

 

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