Earlier this month, we created some awesome content for a really innovative company!
We had a few meetings to go over their objectives. Essentially, they had room for some interesting and interactive content that would engage the observer in an experience they would remember.
Step 1. Identify what kind of space we were creating for.
Once we had a clear picture of what we would be working with, we delved deeper with the CMO and sales exec to figure out a way we could quickly and accurately guide a person through the aspects of what misbox does.
We landed on the idea of having a minimal animation with the idea that less text, the better. We had to boil down the essence of what mistbox was within 30-45 seconds..
We believe we accomplished what we set out to do.
We created 2 short actionary films that would engage the mistbox within the space of the observer and guide them through a visual representation of what mistbox does. All WHILE physically experiencing the effects of the product! It was an absolute joy to be a part of the process.
Enjoy the finished iPadPro visuals HERE.